THE ARTS SOCIETY MARKETING COURSE
Welcome to our Marketing Essentials course, designed to give you the skills and knowledge needed to effectively promote your society. Whether you’re new to marketing or looking to refine your strategy, this course covers key principles, from understanding your audience to using digital tools. By the end, you’ll feel confident in creating campaigns that engage and grow your community.
Click the buttons below to get started. We highly recommend starting with the introduction and working your way from module one to five.
A quick note: many of our training resources cover third-party platforms and so are representative of the platform at the time the resource was created. We endeavour to keep all our training resources as up-to-date as possible, so if you spot something in a video or on a document that has been redesigned or changed since the time it was uploaded here, please let us know and we'll update it as soon as we can.